White Papers

White papers allow your company to reach specific customer segments and generate leads.

Unlocking AV Integrator Profits

Immersive media experiences are everywhere, and thanks to the merging of online and broadcast technologies and the development of incredibly versatile LED technology, multimedia display screens are expanding to all-encompassing, immersive environments everywhere we go. This white paper generated leads for client Nanolumens through a content marketing program with New Bay Plus marketing services. Download PDF

Big Screen Brightness & Clarity

From the towering, brilliant monoliths in Times Square to attention-commanding casino glitz to digital signage that curves its way into the nooks around airport baggage carousels, the opportunities for communicating through digital video are staggering. The second in a series of white papers for Nanolumens, this lead-generating tool brought new sales leads into the client’s … Continue reading Big Screen Brightness & Clarity

Success Begins at POS: A Guide for Bowling FECs

The centerpiece of a content marketing campaign designed to attract qualified sales leads, this B2B white paper walks potential customers through the client’s unique, comprehensive point-of-sale solution for the bowling market. The surrounding campaign achieved 200 percent of its lead goal and landed the client in the final RFP round of a $25 million, multi-facility installation. Download … Continue reading Success Begins at POS: A Guide for Bowling FECs