Consumers today live in an age of experiences. It’s often not enough for businesses to tout quality, features, value, or even that lowest of common denominators, price. Increasingly, the emotional investment is king.

Every computer and mobile device is a gateway to a galaxy of choices accessed through the internet and apps that embrace interactivity. With two-thirds of Americans—and nearly 40 percent of people in developing nations on average—using smartphones, the expectation of engagement is a global phenomenon.

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Originally published in Systems Contractor News, January 2017