Reactive Digital Signage: The Next Era of Engagement

Digital signage is coming for us all. Driven by technologies that make interactivity a truly two-way conversation, digital signage is evolving beyond its roots as a “push” medium.

Reactive digital signage, spurred by near-field communication (NFC) and other technologies, is enabling the shift from kiosk-driven interaction to what could become the AV industry’s golden age of engagement.

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Originally published by Systems Contractor News, August 2017